Blog with Integrity serves as an independent, informational resource for the blogging and business communities. We also work with government, individuals and organizations to promote the principles of the Blog with Integrity pledge.
In 2009, we held two educational webinars about the revised Federal Trade Commission guidelines for endorsements and testimonials: Disclosure: What It Means, Why Bloggers Need It and How To Get It Right on September 9th and a Town Hall Meeting with the FTC’s Mary Engle on November 10th. These webinars were free to the blogging community through the generous support of sponsors. The free webinars will be continued in 2010; topics will include: Affiliate Marketing; Copyright and Fair Use; Disclosure Revisited – Where are we now?; Responsible Blogging; and Talking to the Media on Your Terms.
In 2010, we held a webinar called Bridging Brands and Bloggers, sponsored by the Council for Public Relations. This influencer relations workshop for marketing, public relations and advertising professionals featured a panel of bloggers from the community and covered general considerations in blogger relations and advertiser obligations under the new FTC guidelines.
Since late 2010, this site has primarily served as an archive, as the personal and professional paths of the founders have moved in other directions, however, we continue to advise colleagues, friends and netizens at large on ethics issues on an ad hoc basis.